In June 2014, Instagram announced the rollout of ads in the United Kingdom, Canada and Australia, with ads starting to roll out that autumn. In March 2015, Instagram announced it would implement “carousel ads”, allowing advertisers to display multiple images with options for linking to additional content. The company launched carousel image ads in October 2015, and video carousel ads in March 2016. Instagram introduced a verification feature, known as the blue verified badge, in December 2014. The feature allows users to verify their accounts to confirm their authenticity.Instagram began allowing users to request verification for their accounts in August 2018. This marked a significant shift from the previous system where verification was typically initiated by Instagram itself for accounts it deemed to be of public interest or high-profile.
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The addition was seen by some in the technology media as Facebook’s attempt at competing with the then-popular video-sharing application Vine. Albums were introduced in February 2017, which allow up to 10 minutes of video to be shared in one post. The trends deemed the most popular on the platform often highlight a specific day of the week to post the material on. In February 2023, Instagram introduced a new feature allowing users to browse and post GIFs in their comments.
Instagram Stories
It helps users easily identify legitimate accounts amidst the vast number of profiles on the platform. Instagram verifies accounts based on its own discretion, and not all accounts meeting the criteria may be verified. Users can apply for verification through Instagram’s settings, but the decision to grant verification ultimately rests with Instagram’s team.Meta (formerly Facebook) launched paid verification on Instagram in 2021. Paid verification allowed eligible Instagram users to request verification for their accounts via paying a fee, rather than relying solely on meeting the platform’s traditional criteria for verification. In December 2013, Instagram announced Instagram Direct, a feature that lets users interact through private messaging (colloquially called “DM” OR “DMs”; in some regions, the messages may be known simply as “direct”/”directs”). Users who follow each other can send private messages with photos and videos, in contrast to the public-only requirement that was previously in place.
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On August 9, 2012, English musician Ellie Goulding released a new music video for her song “Anything Could Happen”. The video only contained fan-submitted Instagram photographs that used various filters to represent words or lyrics from the song, and over 1,200 different photographs were submitted. A few days after a fire incident that happened in the Koryo Hotel in North Korea on June 11, 2015, authorities blocked Instagram to prevent photos of the incident from being spread. The Cuban government blocked access to several social media platforms, including Instagram, to curb the spread of information during the 2021 Cuban protests.
YouTube Shorts
- Describing the Arab Spring (2010–2012), sociologist Philip N. Howard quoted an activist’s succinct description that organizing the political unrest involved using “Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.” In 2012, more than a third of the U.S.
- A 2017 article in The New York Times Magazine posited that YouTube had become “the new talk radio” for the far right.
- Titled “Me at the zoo”, it shows co-founder Jawed Karim at the San Diego Zoo and can still be viewed on the site.
- To help creators, we may proactively select disclosure on their behalf if they disclose the use of altered or synthetic content in the title or description of their video.
- However, new incidents of illegal drug trade have occurred in the aftermath of the 2013 revelation, with Facebook, Inc., Instagram’s parent company, asking users who come across such content to report the material, at which time a “dedicated team” reviews the information.
- Bare 2020 analysed 300 randomly selected images under the hashtag and found they tended to contain children’s personal information, including name, age and location.
YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. According to TubeMogul, in 2013 a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers. As of 2018update, public access to YouTube is blocked in many countries, including China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan. In some countries, YouTube is blocked for more limited periods of time, such as during periods of unrest, the run-up to an election, or in response to upcoming political anniversaries.
On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq. Before it shut down, the app was available to around 60% of the world’s population. In May 2022, remotemode reviews Google announced that they would be shutting down YouTube Go in August 2022. In 2021, two accounts linked to RT DE, the German channel of the Russian state-owned RT network, were removed for breaching YouTube’s policies relating to COVID-19.
Any successful complaint about copyright infringement results in a YouTube copyright strike. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. From 2007 to 2009 organizations including Viacom, Mediaset, and the English Premier League have filed lawsuits against YouTube, claiming that it has done too little to prevent the uploading of copyrighted material.
According to Dr. Anna Lembke, a psychiatrist and chief of Stanford University’s dual diagnosis addiction clinic, brief attention-grabbing videos act as powerful stimuli triggering dopamine surges akin to other addictive behaviors. The rapid and easily consumable nature of short-form videos can elicit high levels of dopamine; since dopamine serves as a motivator rather than a direct source of pleasure, individuals are compelled to seek rewarding activities and become addicted to them. Such neurochemical responses lead to addictive patterns and behaviors, entering a vicious cycle. Digital addiction can lead to shorter attention spans and slower cognitive processing. On September 3, 2025, Instagram launched a native iPadOS app, which before relied on the iOS app and did not utilize the larger screen size of tablets.
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- Private individuals, as well as large production corporations, have used YouTube to grow their audiences.
- Instagram said that this is to prevent abuse and so that hashtags do not help users gain views, but it has been noted that using hashtags is the only free method for a user to reach past their existing followers.
- Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets.
There was no option for users to opt out of the changed Terms of Service without deleting their accounts before the new policy went into effect on January 16, 2013. The move garnered severe criticism from users, prompting Instagram CEO Kevin Systrom to write a blog post one day later, announcing that they would “remove” the offending language from the policy. Citing misinterpretations about its intention to “communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram”, Systrom also stated that it was “our mistake that this language is confusing” and that “it is not our intention to sell your photos”.
Your channel also must not have any active Community Guidelines strikes in order to apply. If you have active Community Guidelines strikes on your channel, you can apply after your strikes expire. You can also apply after you’ve successfully appealed to have your Community Guidelines strikes removed.
In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers. DeFranco argued that not being able to earn advertising revenue on such videos was “censorship by a different name”. A YouTube spokesperson stated that while the policy itself was not new, the service had “improved the notification and appeal process to ensure better communication to our creators”.
Also in 2020, Instagram rolled out a feature titled “suggested posts”, which adds posts from accounts Instagram thinks a user would like to such user’s feed. The feature was met with controversy from The Verge, which reported that suggested posts would keep users glued to their feed, give Instagram more advertising space, and ultimately harm the mental health of users, while Instagram executive Julian Gutman rebutted, stating the feature was not intended to keep users glued to their screens. Suggested posts received more controversy after Fast Company stated that the feature would be impossible to turn off. Since 2017, Instagram has employed the ability to reduce the prominence of accounts (“shadowbanning”) it believes may be generating non-genuine engagement and spam (including excessive use of unneeded hashtags), preventing posts from appearing in search results and in the app’s Explore section. In a now-deleted Facebook post, Instagram wrote that “When developing content, we recommend focusing on your business objective or goal rather than hashtags”. Instagram has since been accused of extending the practice to censor posts under vague and inconsistent circumstances, particularly in regards to sexually suggestive material.
In 2023, YouTube’s advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. From Q to Q3 2024, YouTube’s combined revenue from advertising and subscriptions exceeded $50 billion. In 2016, Olivia Solon, a reporter for The Guardian, posted a screenshot to her Instagram profile of an email she had received containing threats of rape and murder towards her. The photo post had received three likes and countless comments, and in September 2017, the company’s algorithms turned the photo into an advertisement visible to Solon’s sister. In October, 2023, 42 U.S. states filed a lawsuit against Instagram and parent company Meta, accusing them of contributing to a youth mental health crisis due to the addictive nature of the platforms.
In May 2017, Instagram expanded the augmented reality sticker feature to support face filters, letting users add specific visual features onto their faces. Later in May, TechCrunch reported about tests of a Location Stories feature in Instagram Stories, where public Stories content at a certain location are compiled and displayed on a business, landmark or place’s Instagram page. A few days later, Instagram announced “Story Search”, in which users can search for geographic locations or hashtags and the app displays relevant public Stories content featuring the search term. The app includes some AI features and the ability to post directly to Instagram or Facebook. Users can also view statistics on their videos and see other user’s videos that are trending in the Inspiration tab.
In May 2016, Instagram launched new tools for business accounts, including business profiles, analytics and the ability to promote posts as ads. The new analytics page, known as Instagram Insights, allowed business accounts to view top posts, reach, impressions, engagement and demographic data. Insights rolled out first in the United States, Australia, and New Zealand, and expanded to the rest of the world later in 2016. In December 2024, Instagram announced that it was trialing a feature designed to help users reconnect with content they may have missed from their mutual followers. This new functionality showcases unseen Story Highlights at the end of the Stories tray, which is situated at the top of the feed.
A comparison of users with non-users showed boys with an account differ from boys without in terms of over-evaluation of their shape and weight, skipping meals, and levels of reported disordered eating cognitions. Girls with an account only differed from girls without in skipping meals; they also had a stricter exercise schedule, a pattern not found in boys. This suggests a possible negative effect of usage on body satisfaction and disordered eating for boys and girls. Appel et al. 2016 and Feltman et al. 2017 found a positive link between the intensity of Instagram use, body surveillance and disordered eating. Mackson et al. 2019 found users were less lonely than non-users and Instagram membership predicts lower self-reported loneliness. A 2021 study by Büttner & Rudertb showed that not being tagged in an Instagram photo triggers the feeling of social exclusion and ostracism, especially for those with higher needs to belong.